Not Paneer Co.Join First Batch

Launching soon in your city

Not Paneer is coming.

Fresh cottage cheese for Indian breakfasts, snacks and bowls. Paneer's softer, spoonable cousin.

Join First BatchWhat is it?
Made freshKeep chilledSmall first batchSoft and spoonable
Not Paneer Co. fresh cottage cheese tub

First batch waitlist

Choose your tub size.

Tell us what you want first. We'll message before orders open.

Which size do you want?

What is Not Paneer?

Fresh cottage cheese. Soft, creamy and spoonable.

Not paneer cubes. Not Greek yogurt. A new chilled protein habit for Indian kitchens: spoon it, spread it, mix it, or top it.

How do you eat Not Paneer?

Spoon it, spread it, mix it, or top it.

It fits into food Indians already eat.

Toast topped with cottage cheese and tomatoToast
Mango and cottage cheese breakfast bowlBreakfast bowl
Cottage cheese with fruit and honeyFruit + honey
Cottage cheese chaat with tomatoes and herbsChaat
Jammy eggs served over cottage cheeseJammy egg bowl
Creamy banana dessert bowlIce cream

Founder story

Born from a Russian fridge habit and an Indian paneer-loving family.

Ksenia grew up eating cottage cheese in Russia. In India, everyone called it paneer. So we made Not Paneer: fresh, soft cottage cheese for Indian kitchens.

Russian cottage cheese habitIndian kitchensPaneer's softer cousin

Want to try the first batch?

We're launching with a small local batch first. Join the waitlist and choose your tub size.

Join First Batch